Science Shows Men Like Women With Less Makeup

TIME

Women should probably cool it with the eyeliner.

New research published in the Quarterly Journal of Experimental Psychology found that people’s perceptions of what men and women find attractive are off. And even though many women decide to wear makeup to make themselves “more” attractive, they may be overdoing it.

Researchers at Bangor University and Aberdeen University gave 44 women different types of foundation, lipstick, blush and mascara and and then them to put on makeup like they were going on a night out. The women were photographed before and after they put on any makeup. The researchers then altered the photographs so they had a range of 21 images of the women wearing various amounts of makeup.

The images were then shown to 44 Bangor University students, who were told to pick the photo that they thought was the most attractive, the photo they thought women would prefer and…

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